Christmas Eve in Donaciano Ojeda was an affair I couldn’t quite picture when Aristeo and Leucadia first insisted we come to film it. I knew there would be fireworks, food and music. But in a small community with little resources, I couldn’t imagine how grand it would turn out to be. As I watched the spectacle of fireworks spin at the top of the castillo, a 40-foot tower of hand-rigged explosives, I felt this overwhelming resolution: Life goes on, and it’s all going to be okay.

Through our work, we’ve been lucky enough to visit some of the most beautiful and amazing spots on the planet. I’ve tried to capture my sense of wonder, awe and inspiration through photography, whether it be images of elephants crossing the Maasai Mara, a tranquil bamboo forest in Kyoto, or prayer flags flapping in the Himalayan winds. Now I’ve made my favorite images available for sale.

Lately there seems to be a mad rush for visual content; the more the better. As a creator, I can’t help but celebrate the increasing appreciation for visual stories. But the glut of content that’s feeding this insatiable desire is also creating a lot of white noise that’s hard to break through. The solution? Certainly stronger, more visual stories. But also finding and understanding your audience. Who are the people that are going to engage with your content and take the actions necessary to advance your mission? Below are some ways to find and know them:

It’s a misty June morning in the mountains of Michoacan, Mexico. A group of men, women and children from the indigenous community of Donaciano Ojeda gather by a veritable mountain of pine saplings, wooden boxes in hand. Tree-carpeted mountains loom behind them, hued more blue than green due to the cast of rain clouds. It was only just yesterday that they’d been given word that reforestation would start at 7am. So they’ve dropped everything to plant up to 60,000 pine and oyamel trees to regrow destroyed areas of the forest.