Tag: cause-based marketing

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Don’t Just Document Your Subjects, Empower Them.

We recently produced a short video for the Washington Home & Community Hospices to highlight their “Caregiver Relief Program”. The program supports primary caregivers by providing home care relief, so the caregiver can continue to work outside the home. For Alvin, a Prince George’s County Fleet Mechanic, the program provided “peace of mind” that his dear sister Arlene was taken care of while he worked to support them. This was a delicate and challenging story to film because Arlene was dying from cancer and these were her last days. Alvin could have readily said no to filming, and we would have very easily understood. But instead he saw this as an opportunity to share his story as a way to help others. Aside from the fact that he’s an especially brave person, I think one reason is because felt empowered. He wasn’t just a “subject” in this video; he was a part of our mission on behalf of Washington Home & Hospice.