You’ve produced a video for your organization, and you’ve released it to the world. Now what? This may not be your first time at the rodeo, and it certainly won’t be your last. Each video project adds to your portfolio of communication tools and informs the production of the next. So take a moment to evaluate what was successful and what missed the mark. We explain how in part 3 of our 3-part series on working with a video production company.