Tag: non-profit video

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Three Reasons Animated Explainers Are Great for Complex Topics

We’ve produced a variety of animated explainers for our clients, most recently for JSI’s “My Village, My Home” project and their Dose Per Container Partnership. Both projects aim to increase vaccination rates in developing nations. Here’s three reasons why animated explainers can be a great tool for conveying complex ideas and topics in an engaging and creative way.

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Don’t Just Document Your Subjects, Empower Them.

We recently produced a short video for the Washington Home & Community Hospices to highlight their “Caregiver Relief Program”. The program supports primary caregivers by providing home care relief, so the caregiver can continue to work outside the home. For Alvin, a Prince George’s County Fleet Mechanic, the program provided “peace of mind” that his dear sister Arlene was taken care of while he worked to support them. This was a delicate and challenging story to film because Arlene was dying from cancer and these were her last days. Alvin could have readily said no to filming, and we would have very easily understood. But instead he saw this as an opportunity to share his story as a way to help others. Aside from the fact that he’s an especially brave person, I think one reason is because felt empowered. He wasn’t just a “subject” in this video; he was a part of our mission on behalf of Washington Home & Hospice.

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VIDEO: 18 subjects in 10 minutes

For the past three years, we’ve been tasked with telling the impact stories of the annual recipients of Georgetown University’s Vicennial Award, which honors 20 years of service to the University. There are many award winners every year and we open up the opportunity for each one of them to share their story if they choose. About 18 to 20 step forward every year and while each have amazing contributions to the University and the world, it’s a real challenge to include all these stories into one 10 minute entertaining and moving video. Below is what we came up with this year and the steps for how we went about it: