Tag: nonprofit video production

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Casting for Nonprofit Video

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Think back to your favorite stories, what you remember and love about them most. In Winnie-the-Pooh, I fondly recall Pooh’s naivety and Eeyore’s persistent pessimism. As a pair, they were charming antidotes for the other’s limitations. Quirkiness and the exposure of fatal flaws are what make great on-screen moments, but it’s really action that makes character come alive. What decisions do the characters make at moments of trial that reveal something about who they are? Perhaps it even reveals something about ourselves? If you can achieve both, you’ve achieved storytelling gold. And that’s what effective nonprofit videos are all about. Below are the questions you should ask when casting good characters for your non-profit video production:

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Documenting Social Media Interactions In “The Walking Gallery”

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Social media saturates our everyday lives to the point of ubiquity, yet its visual role in film and television is still evolving. A few years ago, if a character were to receive a text message, email or tweet, the words would appear in large unrealistic text on the screen of their iPhone. But now, media makers are being more bold and pronounced in their depiction of social media interactions on screen. Click through to learn more about how we integrated social media into our latest piece.

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Music Direction for Documentary

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We tend to remember music, even tunes we’ve heard for only a brief moment. Their melody sticks to our memory, and while we may not recall where we heard it, we do remember how it made us feel. That’s what’s so magical about music, and it’s what we hope to achieve with our films and videos. Our audience may not remember the names of our characters, what they wore, nor exactly what they said. But if they remember how that story made them feel, we’ve met our goal as filmmakers. Just as strong characters, a good story, stunning visuals and immersive sound design helps to accomplish this goal, so does well composed music. Click through to read more about how music is used as a narrative tool and to hear about process from composer Doug Kaufman.

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Documenting the Indirect Impact Of Your Nonprofit’s Work

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One of the biggest challenges our clients face is documenting the human impact of the work that they do, especially when they are policy-oriented. As opposed to a direct-service organization, it is harder for them to demonstrate the impact of their work. They feel inclined to resort to programmatic videos explaining what they do and how they do it. Yet those have little emotional appeal and often fail to use the medium of film effectively.

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