Often a failed video comes as a result of unclear goals and audience. Without clearly defined goals and audience, it’s easy for the video to lose its way – it’s confusing, long-winded, lacking emotion and overstuffed with information. Revisit the client’s original goals and audience and ensure that those remain when beginning to tackle the project.
Tag: video editing
Ultimate Guide to Using Stock Music Libraries
We frequently use stock music in our work. Whether it’s for an event-based video or web-only release, music plays a vital role in enhancing emotion, connecting ideas, facilitating narrative flow and adding punch. Here’s our guide for how to best use music libraries in your video content creation.
The Day Has Finally Arrived! We Have a Mac Pro!
Well, we did not lie. We bought the Mac Pro (well we said we would buy the 15th, but it came out a week earlier than that!) Our Mac Pro arrived a couple of days ago, and it was well worth the wait. Months of staring at our tapes, patiently […]
Barberin’ Out of the Running and Update on Post Production
Well Barberin’ made it to the quarterfinals of this month’s OurStage competition, but then quickly dropped in ranking after that and didn’t make it to the semis. We are currently waiting to see if Barberin’ gets accepted to the Our City Film Fest (what’s with all the “Our” film fests?), […]