We’re often approached by non-profit organizations who say they want to produce a video about their organization but they can’t seem to answer why. It’s the main reason why we’ve recently developed a questionnaire that we bring with us on all initial client meetings. It came as a bit of a surprise to one client we’ve had for several years who looked at it and joked, “what’s this, a personality survey?” And we responded, YES! It’s a personality survey for non-profits to try to get them to articulate who they are, what their story is, what they want to achieve, and why. Below are five of the most important questions non-profit organizations should ask themselves before commencing a video production: